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The key factors of app store seo can be two parts: the on page factors and off page factors. Basically, on page factors are variables that you are able to control and improve by yourself--such as headlines or keywords.

On the other hand, off page factors are something you have no full control over--for example external links pointing to your site or your page rank in eyes of Google.

For aso services, app name is your brand. Good and catchy app title is able to help you spread the word of mouth but at the same time it should be as descriptive as possible.

If you want to find the right audience for your app you need to know what people are looking for. You literally need to get in their heads and understand how they do search the App Store in your particular niche. A working keyword strategy is always based on data and in mind that category names and in-app purchase titles are not considered as keywords anymore. Only use your category as a keyword if there is a small competition or your app is really popular within such category. Some of your keywords can be removed by Apple team so always be sure to double-check your keyword list and search results after the approval process. Do not use offensive words or trademarked names.

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Higher rating of your app means higher ranking in search result especially when we are talking about high volume and competitive keywords. Apps that being downloaded more often are ranking much higher. However, there is some kind of freshness period for each app on the App Store. An outdated app with a huge amount of initial downloads can be easily outranked by newer one with smaller traction. If you are a small fish be sure to aim for category rankings. Relevant niche categories can bring you high quality traffic and you won waste your precious time by trying to rank in overall charts.

App store optimization absolutely plays more important role for app developing, hope all this we talked here can help your app get higher ranking and become well-known by more people.

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