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Great content is crucial to successfully marketing your business. Make it better by understanding how to best connect with the audience you’re trying to reach.



How do you reach your prospects in a way that helps them really connect with you, get to know you, trust you, and eventually, buy from you?


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Some people say that, these days, content marketing is marketing.


It's important that your content be interesting, engaging, and valuable to the people you want to reach.


To do that Adrian Kempe Jersey , you need to be speaking their language. Not just in words, but in how you're presenting your great content.


That's where learning styles come in: auditory, visual, read-write, and kinesthetic (big word, right? More about that in a minute). To make it easy to remember Oscar Fantenberg Jersey , VARK is a good acronym. It's also the name of the learner model that includes all 4.


Everyone learns in different ways. Most people learn through a combination of the 4 styles, but one is usually their go-to. Presenting your content in a variety of ways lets you make an impression more than once.


Everybody's different, so to get the best reach, diversify how you're sharing your content. Being aware of the 4 styles will help you think about how you can reach people of all learning styles:


1. Visual. Our visual learner, Veronica, learns through her eyeballs Jake Muzzin Jersey , so to speak. Visuals like drawings, pictures, and words on the page or screen are her preference. Even if she's listening in to a talk, watching something live or on the screen will help her learn better.


For folks like Veronica, learning the big picture first and then focusing on the details is a plus. Mind mapping can be a great visual way to give an overview and then drill down to more detail. It also helps her when you show the relationships between the key points you're making, and mind maps are great at that.


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Auditory learners like Angela use word association to remember facts and lines Dustin Brown Jersey , so providing quick summary statements or using words starting with the same letter is a good strategy to help them connect with and remember your content.


The auditory learner is the person who asks to record a talk or teleseminar. Providing recordings is a great strategy to really help Angela. Encourage her to discuss what she's learned with someone else. This also helps spread your content!


One thing that can help these learners is to have soft music playing in the background, so include soothing music in your audios or videos to support that.


3. Read-write. This style isn't on the basic learning style lists, but about 27% of people learn this way, so I think it's useful for you to know. Read-write learners like Ron are the note-takers, who learn well through writing down key points and important information.


For learners like Ron, give them a quiz so they can write down what they've learned. Provide handouts so they read along with you and take notes.


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Give her real-life examples, and she's with you. Doing and problem-solving is a great way to engage her kinesthetic preference.


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