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Chinese President Xi Jinping presides over a symposium after touring China's three leading news providers in Beijing Javier Mascherano Argentina Jersey , capital of China, on Feb. 19, 2016. Xi on Friday ordered news media run by the Communist Party of China (CPC) and the Chinese government to strictly follow the Party's leadership. (XinhuaJu Peng)
BEIJING, Feb. 23 (Xinhua) -- If China is to take its rightful place on the global stage, then its voice must be louder and more clear, media observers agreed on Tuesday.

Newsrooms across the country have been abuzz since Friday's speech by President Xi Jinping on news reporting and public opinion in which he said that media work by Communist Party of China (CPC) should connect with the outside world and help the nation's message be heard overseas.

The task is pressing Giovani Lo Celso Argentina Jersey , as the gap between the real China and how the country is perceived by the world is huge.


"We are living in a time when misunderstandings about China show no sign of abating," said Sameh El-Shahat, president of China-i, a Beijing brand strategist. "China is the subject of too much negativity," he said.

Foreign media's China coverage is on a spectrum somewhere between negative and doom and gloom, he said in an interview with Xinhua. "Sadly German Pezzella Argentina Jersey , we find a lot of judgment, rather than dialogue."

Foreign media, he suggests, not only ignore the improvements in China's human rights record, but forget where and when China started on its path. China has taken more than 300 million people out of poverty in 30 years, a feat unprecedented in human history Fernando Belluschi Argentina Jersey , and it is fair to say that the West neither understands nor credits China's human rights development, he said.

"China needs to bridge that gap. That's why President Xi's comments about media are so timely," he said.

The People's Daily confronted this hard truth in a commentary, stating there is a "deficit" between the inflow and outflow of information.

More should be done to improve international communication. In short, China stories should feature better reasoning, in addition to being good stories Federico Fazio Argentina Jersey , the commentary proposed.

On the other hand, the world is increasingly interested in listening to China's voice and learning.

China has never been so close to the center of global stage and it is the time for the nation to speak out, saying what it wants to share clearly and cogently.


President Xi is right: Chinese media should own "The China Story" by telling true stories and reporting accurately. This is badly needed, said El-Shahat.

This view is supported by Chen Xinling, dean of School of Journalism and Communication of Nanchang University. He wants to see a "new discourse system" with a more lively and effective style, consistent with international norms.

Xia Yongmin Ever Banega Argentina Jersey , director of China Radio International's West Asian and African service, said that news for foreign audiences should feature issues of common concern and be published in local languages.

In his speech, Xi said media groups should make use of the nuances of digital media to tell their stories and establish a strong global profile.

With news available across multiple platforms tailored to different demographics, his remarks are a shift in the way China stories would be disseminated. Chinese news providers must use the right medium at the right time to make content more accessible, he said.

"He recommends Chinese media reach out to ordinary people overseas, and I totally agree with his ideas Enzo Perez Argentina Jersey ," El-Shahat said.

Zhang Jinsheng, deputy head of Jinan University's journalism and communication school, said Chinese news outlets should use whatever international influence they may have to establish a respected voice on important issues.

News providers should actively participate in global dialog to make Chinese political discourse more influential, Zhang said. "Only through dialogue can we make ourselves heard by mainstream society and by ordinary people abroad."


BEIJING, May 24 (Xinhua) -- Counties and towns should accelerate technological innovation to upgrade their economy, the country's cabinet said Wednesday.

Governments at county and town-level should become hubs of innovation and promote entrepreneurship to help upgrade local industries Emiliano Rigoni Argentina Jersey , according to the guideline released by the State Council.

Local governments should leverage innovation to develop green, high-end sectors with influential brands.

Support will be given to high-tech firms to help them get listed, according to the guideline.

Counties and towns should make full use of technological innovation in targeted measures to alleviate poverty, the guideline added.

People's lives improved under poverty relief projects in SW China's Yunnan

Chinese submersible Jiaolong descends to 4,811 meters in Mariana Trench

People mourn victims of Manchester terror attack

Trump arrives Rome for meeting leaders of Italy, Vatican

Chinese submersible Jiaolong descends to 4 Emiliano Insua Argentina Jersey ,811 meters in Mariana Trench

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In pics: Hukou Waterfall of Yellow River in N China

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Alibaba Group Holding Ltd is open to working with eBay Inc's PayPal to expand its payment options, Bloomberg reported, citing an interview with the Chinese e-commerce company's vice chairman.

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